Reviews

 

Whether you feel you have been a part of the digital revolution or not, it has more than likely change your life. The last 25 years have been a whirlwind, it’s time to take a short break and read this book! Andrew’s style is only overshadowed by the wealth of information he has aggregated within the text. The Music Industry, Education, the Job Market, Retail, even Urban Life and Human Interaction have all evolved and Andrew walks you through the how and why with ease. A read that is not only informative but also extremely entertaining. See you at the end!
— Matt McGowan, Strategy, Google

Andrew Edwards never takes anything at face value and forces one to re-see, re-view and re-think basic assumptions about all things Digital. Digital Is Destroying Everything offers an important, historical perspective, crucial for understanding where Digital is taking us next.
— Jim Sterne, founder, eMetrics Summit & co-founder, Digital Analytics Association

Living within earshot of the locomotive’s whistle, Thoreau reminded us that wildness is the tonic for civilization. Both Walden and Edwards’ Digital deserve to be read outdoors, in nature, and then discussed with friends.
— James Rodger Fleming, Colby College

Digital marketing executive Edwards has some valid. . . .points to make about the wide-ranging effects of digital communications technology. According to Edwards, the ever-growing role of the online world has crippled brick and mortar retail, endangered the future of cities, weakened human connections, exterminated privacy, and made perpetual underemployment almost inevitable—and that’s just a partial list. Edwards does acknowledge the hyperbole of the title and the book’s general thrust; the penultimate chapter. . . .enumerate[s] how the interconnected world has changed lives for the better. He notes how hard some things were before the digital revolution, and believes that it’s ‘possible that digital is the equivalent of agriculture in the evolution of the species.’ Despite this effort at balance, readers will come away with a growing sense of unease at how insidiously digital advances have invaded our lives and modes of thinking.
— Publishers’ Weekly

In this age of big data and digital analytics, Edwards questions our idealization of changes produced by digital technologies. While updating the reader about how digital technologies are altering many industries and particular ways of life, this book highlights the centralization of power and the lack of human context that has ensued. It provides an overview of the far reaching consequences of the digital revolution and asks us to reevaluate the role of digital technology in our lives.
— Veena V. Raman, PhD, Department of Communication Arts & Sciences, Pennsylvania State University

Andrew’s important book comes just in time.  He weaves together business and social observations, analysis, and commentary into an informative, compelling, and critical expose about how the pervasiveness of digital technology has, is, and continues to disrupt not only entire industries but the global economy too. Far removed from being a solely Utopian (or dystopian) view of digital destruction (and digital construction), Andrew explains in eloquent prose his futurist ideas on what digital is doing to our shared world today, how it may lead to a different version of tomorrow’s digital future than you may expect.
— Judah Phillips, Partner, Knowledgent; Former CEO, SmartCurrent; author of Building and Digital Analytics Organization and Digital Analytics Primer

Tie down your industry and hang on tight to it, because if it can be digitized it can be destroyed… Or simply transformed and recreated. The choice of whichever way you want to view it remains your own. What Andrew Edwards does in this book is lay bare the facts that digital can be as destructive as it can be transformative (and vice versa). For a guy who admits to earning his daily crust in digital business, he also has no problem giving it a black eye when he thinks it deserves it. A scary title for a book packed with insight from a guy who understands that digital does what digital is. Cut and paste that directly into your brain!
— Mike Grehan, CMO & Managing Director at Acronym Media

This book is a crash course in the emerging problems of digital technologies. Education, politics, retail, financial services – all suffer as a result of ‘digital,’ but there is hope – some jobs will never get digitized. The hope is in consuming less of digital and adapting digital to us, rather than adapting to it.
— Pavica Sheldon, PhD, University of Alabama in Huntsville

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